They like to follow a formula


Collecting data – whether it comes from a survey, is captured when a shopper rings up purchases, or represents visits and activities on a website – is only half the equation. Organizing and analyzing data so that it yields actionable insights is the other half of the equation – and contains elements of both science and art.

We’ve worked with data sets ranging from a few hundred observations to millions of observations, in each case marrying the best analytical techniques to tease-out findings that that drive key business decisions. We’ve helped a consumer packaged goods company test the impact of aisle signage on its beverage products by looking at the contents of shoppers’ baskets, we’ve dissected website user activity to create customer personas for a financial services company and we’ve mapped the drivers of resident satisfaction for an operator of senior living communities. We can transform the data trail your customers leave behind into information you can use.

Statistical Capabilities

  • Descriptive statistics
  • Significance testing
  • Crosstabulations
  • Correlations
  • Analysis of variance
  • Regression
  • Factor analysis
  • Cluster analysis


“Market Research Answers has a unique mix of strategic thinking and analytical prowess that's rare in high-end data modeling.”

Director, Customer Insights, American Airlines

  • ABC Home & Commercial Services
  • ABInBev (Anheuser-Busch)
  • Advisian / Worley Parsons Group
  • Aegis Therapies
  • Agency86
  • American Legend Homes
  • Anderson Hanson & Blanton
  • Bankrate Insurance
  • Bayco Products
  • Beanstalk Digital
  • Black Hills Healthcare
  • Bright Realty
  • Brinker International (Chili's)
  • Butler, Shine, Stern + Partners
  • CBRE Global Investors
  • Cottonwood Healthcare
  • Dallas Cowboys
  • DAP
  • The Dealey Group
  • Dr. Pepper Snapple Group
  • Ecolab
  • Frito-Lay
  • Gatorade
  • Golden Living
  • Great Plains Healthcare
  • Greyhound
  • Hilltop Healthcare
  • Hillwood Communities
  • Infinity Healthcare Management
  • Innovation First/Hexbug
  • ITW Food Equipment Group (Traulsen)
  • Izze Sparkling Juice
  • Jones Lang LaSalle
  • Launch Agency
  • LegacyTexas Bank
  • Lippincott
  • Lockheed Martin
  • Lutheran Senior Services
  • MedSynergies
  • Meritage Homes
  • Naked Juice
  • Next Step Healthcare
  • One Technologies
  • Park Place Motorcars
  • Pepsico
  • Procter & Gamble
  • Jones Lang LaSalle
  • St. Jude Children's Research Hospital
  • Scholle Packaging
  • Skyline Healthcare
  • Seattle's Best Coffee
  • Springleaf Financial Services
  • Starbucks
  • Stone Panels
  • Sun Island Healthcare
  • Taylor Morrison
  • The Dallas Morning News
  • Toll Brothers
  • Tropicana
  • Tyson Foods
  • Unified Brands
  • Z Option
  • Zodiac Seats US/Zodiac Aerospace
services experience contact




  • Qualitative research - bulletin boards, online communities, ethnographies, observational studies, focus groups and interviews
  • Survey design and fielding – online, mobile, telephone, IVR, paper, mixed-mode
  • Descriptive and inferential statistics - significance testing, crosstabulations, causal/predictive modeling and cluster analysis

Market Research Answers has conducted thousands of interviews, focus groups and surveys for small, medium and Fortune 500 clients spanning a broad range of B2B and B2C product and service categories, and MRA principals offer more than 50 years combined experience as academic, corporate and consulting researchers.

MRA understands that each business is unique and that research can be a significant investment, so we don’t try to shoehorn our clients into one-size-fits-all, overpriced solutions. We bring a rigorous, best-practice mentality to the research designs we develop for them, we execute on time and within budget, and we deliver findings that drive decisions. Above all, we put client interests ahead of our own because we know that they’ll return to us the next time they need research.

  Market Research Answers, Inc.
1431 Greenway Drive,
Suite 700
Irving, Texas 75038
Toll Free 855.619.7300

Featured Market Research Companies MRA QRCA