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B2B Research with Reason

B2B market research is about finding insights that help enterprises make sound decisions that are driven by facts, rather than assumptions and intuition. Our research experience spans a broad range of methodologies and industry categories, with a focus on markets in North America and the European Union, and we're driven to help our clients succeed. There's a lot of reason behind the research we do.​ ​
  • Aerospace & advanced technology

  • Building products

  • Commercial food service
  • Commercial real estate

  • Energy

  • Engineering, procurement & construction

  • Financial Services

  • Healthcare

  • Mining & metals

  • Packaging

Representative Clients

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Capabilitis

Our Capabilities

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Qualitative

  • Respondent recruiting & payment

  • Development of interview script

  • Interviewing and audio recording

  • Transcription

  • In-depth reporting

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TURN-KEY SurveyING

  • All modalities

  • Design

  • Programming

  • Data collection

  • Data analysis & summary reporting

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QUANTITATIVE

  • Descriptive analytics

  • Multidimensional Scaling / Perceptual Maps

  • Max-Diff

  • Correlation / ANOVA / Regression

  • Cluster Analysis / Segmentation

  • Predictive Modeling/ Time Series

About Us

About Us

Harold Gross established Market Research Answers, Inc. (MRA) in 2009 with the goal of providing clients with best-in-class B2B qualitative and quantitative market research services. Since then, MRA has completed dozens of studies across a broad range of industries for Fortune 500 companies and small- to medium-sized enterprises to help them better understand the needs of their business customers. Representative clients have included Dover Corporation, Ecolab, ITW, KONE, Lockheed Martin and Worley. Prior to MRA, he was a vice president with the Dallas Marketing Group, and he previously held positions in finance, marketing and operations with American Airlines.

 

His research career began as an economist with the John Gray Institute, and he later held research positions at Southern Methodist University's Cox School of Business and the University of North Texas. During this time, he conducted economic, market and public policy analyses for many private, not-for-profit and public sector clients, including American Airlines, AT&T, CBRE, Texaco, the Congressional Sunbelt Caucus, the Western Governors’ Association, the Joint Economic Committee of the US Congress and the US Senate Finance Committee. He also wrote on economic and public policy issues for the Dallas Morning News, New York Times, Wall Street Journal and other news outlets.

He has a PhD in Political Economy from the University of Texas at Dallas (UTD), and he is a member of the Dean's Advisory Council for the School of Economic, Political and Policy Sciences at UTD.

Harold Gross, PhD

Principal
 

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