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B2B Research with Reason

B2B market research is about finding insights that help enterprises make sound decisions that are driven by facts, rather than assumptions and intuition. Our research experience spans a broad range of methodologies and industry categories, with a focus on markets in North America and the European Union, and we're driven to help our clients succeed. There's a lot of reason behind the research we do.​ ​
  • Aerospace & advanced technology

  • Building products

  • Commercial food service
  • Commercial real estate

  • Energy

  • Engineering, procurement & construction

  • Financial Services

  • Healthcare

  • Mining & metals

  • Packaging

Representative Clients

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Capabilitis

Our Capabilities

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Qualitative

  • Respondent recruiting & payment

  • Development of interview script

  • Interviewing and audio recording

  • Transcription

  • In-depth reporting

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TURN-KEY SurveyING

  • All modalities

  • Design

  • Programming

  • Data collection

  • Data analysis & summary reporting

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QUANTITATIVE

  • Descriptive analytics

  • Multidimensional Scaling / Perceptual Maps

  • Max-Diff

  • Correlation / ANOVA / Regression

  • Cluster Analysis / Segmentation

  • Predictive Modeling/ Time Series

About Us

About Us

Harold Gross

Principal
 

Harold Gross started Market Research Answers (MRA) in 2009 with the goal of providing clients with superior B2B qualitative and quantitative market research services. Since then, MRA has completed dozens of studies across a broad range of industries for Fortune 500 companies and small- to medium-sized enterprises to help them better understand the needs of their business customers.

 

His experience prior to MRA includes the Dallas Marketing Group, roles in finance, marketing and operations planning with American Airlines, and research positions at the University of North Texas, Southern Methodist University and the John Gray Institute.

 

He is a member of the DFW Association for Business Economics, as well as the National Association for Business Economics. He also serves on the Dean's Advisory Council for the School of Economic, Political and Policy Sciences at the University of Texas at Dallas (UTD). He has a PhD in political economy from UTD.

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